THIS IS OUR PLAYING FIELD – THE DIGITAL SPHERE WE DOMINATE
Clients approach us for several different reasons. Each time we begin the process by isolating the exact marketing requirements they are looking to have fulfilled. We then proceed to define what our clients would deem a success to look like in these areas. Once these parameters have been defined, its straight onto smashing these goals for our clients and giving their businesses the support and boost they require.
We focus on creating user –friendly, secure websites that are aesthetically pleasing, easy to navigate and of industry standard. A good website takes into account both how your visitors utilise the site and how it will be indexed on search engines.
We keep these guidelines in mind when designing to ensure that websites have the perfect ratio of images and text.
P+H websites are laid out in an easy to read manner, while also meeting all the requirements for search engines, allowing you to appear in relevant search results relating to your services.
Our websites are designed to maximise call-to-action. We ensure you are contactable and your services are easy to order with minimal effort and navigation from the end user, thus making potential sales easier to convert.
+ ONLINE STORES:
We create stores that allow for purchasing of products and services online. This method of sales is a rapidly expanding market due to the convenience factor for consumers.
We create online stores for businesses that assist them in entering into a far greater market place, one that is not as confined geographically as a traditional store locations are.
We take the items from your store stock list, photograph and index them per price and description. We then optimise products for a user- friendly online shopping experience that is guaranteed to increase your sales footprint.
+ SEARCH ENGINE OPTIMISATION (SEO):
SEO is a combination of factors that determines where your website shows up when searched for online. Search Engine Optimization is an organic form of advertising.
People are already searching for the products and services that you offer, SEO ensures that you rank as high up in the organic search results as possible. By doing this, people are more likely to click through to your website.
+ GOOGLE ADS | ADWORDS:
These are paid advertisements that show up in search results on Google, YouTube and various other apps and websites. When someone searches a keyword phrase online that’s relevant to your service offering Google will rank your ad ahead of other search results.
Unlike SEO, Google Ads mean you Pay Per Click (PPC Advertising) through to your website. These ads are highly cost-effective and ensure you an immediate increase of relevant website traffic.
P+H reporting of Google Ads provides you with detailed insights as to conversion rates of your advertisements and demographics of people visiting your website.
We provide a strategy that aligns and integrates appropriately to provide a consistent and ubiquitous online presence that is ready for call-to-action. This will increase sales and conversion rates while maintaining a cost-effective budget.
+ GOOGLE MY BUSINESS:
Indexing all relevant contact information to Google (Phone, Email, Address, Location and so on) so that your business is still contactable when searched, even if potential clients do not actually click through to your website.
+ SOCIAL MEDIA:
We create custom, tailored social media strategies that are suited for your specific business needs. Social Media is a huge and growing market place with great potential for businesses to both advertise their products and services as well as gain valuable market insights into their customers.
Social Media for business use is vastly different from social media for personal use. At P+H, we know how to keep your businesses presence social via online platforms, whilst still maintaining a professional brand identity.
P+H creates social media content that is eye catching and appealing for users to view and engage with. Consistency is key with social media. Our strategies ensure that potential customers are constantly reminded of your services.
Our strategies are based on up to the minute research into the various platforms and operating algorithms. These ensure our post reach is on average 80% higher than the average business pages rates.
Each post we create has a specific goal and desired outcome. The success of these are detailed in weekly reports. Our social media strategies are assessed and tweaked weekly to ensure that every post we create is in line with the over arching marketing plan and delivering on our pre-set social media goals.
We specialise in social media photography for businesses that represents your brand and maintains your company’s image.
Our photo shoots capture and produce high resolution images that are synonymous to your service offering, while still encompassing current marketplace trends.
We create custom video content for businesses designed specifically for online use. Our short videos assist your company in showcasing your services or products in an appealing manner.
Short videos are the most effective type of content on the internet. With an abundance of information online, we ensure that our video content catches audiences’ attention and keeps them viewing.
We provide bulk email sending services. These emails included custom designed artwork, crafted copy and strategic, personalised Call To Action (CTA) button to maximise the desired outcome of the mail.
These mailers are measured digitally and reported in such a way that you will be able to tell which of the recipients have opened the email and exactly how many times the mail has been read. This will assist in generating hot leads that will be easier to close than traditional cold calling.
Our services also include database creation.
+ SHORT MESSAGE SERVICE (SMS):
SMS marketing is a budget-friendly and useful direct form of advertising. The average SMS is read in under 30 seconds by recipients, which is why it is such an effective form of advertising.
P+H create custom message databases that are specifically targeted towards your business’ market niche. We focus on creating custom message copy, which grabs the attention of the recipient. Each message includes the relevant Call To Action (CTA) for your products or services.
+ GRAPHIC DESIGN:
The world we are living in can accurately be described as two things:
aesthetic + fast paced
This means that the collateral your business produces needs to be aesthetically pleasing and attractive as well as easily recognisable (ensuring your target market will recognise your brand in an instant).
At Pistol + Honey we have a passion for making life beautiful, for making functional have stand-out and form to look phenomenal. We take businesses and give them a personality through our fresh design and superior grasp of the aesthetic.
Our graphic design solutions provide you with design-everything; from logos, business cards, email signatures (the full Corporate Identity) to print advertisements, signage, branding, gifting and business collateral.
You run your business like a pro, and we will make sure it looks fabulous while you do.
+ COPY WRITING + EDITING:
Keep it simple. Keep it clean. Keep it on brand.
Those are our copy writing mottos.
We are sure you have had the unfortunate experience of reading badly written business copy on websites, social media or some form of business collateral. It’s a huge turn off. And it can cause you to lose faith in the brand in an instant.
Do not fear, Pistol + Honey is near and our copy writing is absolutely fabulous, darling.