A Website is a fundamental component for businesses wanting to branch out into the world of online marketing. Websites are an extremely essential asset for your business to have, especially as part of a greater, long-term digital marketing plan for your company. We develop your website around your existing marketing strategy and goals. Integrating your company’s sales and advertising needs within your website is often a factor that many web developers overlook when designing websites. P+H believes that your website is an investment and must yield you a guaranteed return on your spend! Maximising your ROI is our priority and speciality!
+ INTEGRATE YOUR WEBSITE WITH YOUR MARKETING PLAN
We understand that every business is unique and has its own individual objectives to achieve; we believe that your website should reflect exactly that! P+H design + develop websites specifically to meet your businesses’ exact goals.
+ GETTING THE RIGHT STRUCTURE + LAYOUT
A successful website blueprint requires more than just aesthetic graphics and strong content. We take into account how your website is going to function once live. Knowing who is going to visit your site and how they intend to use is it, is our starting point for generating a great online user experience. Knowing how your audience will navigate through your website allows us to create a framework and layout tailored specifically to be user-friendly for your target market.
+ LOOK + FEEL
We have often found that clients struggle to express how they want their website to look and feel even though they have some sort of idea in mind. We work closely with our clients to ensure we get the image of their website just right! We use a combination of face to face meetings, as well as online remote video presentations to ensure we get visual elements of our clients’ websites exactly to their desired spec.
+ WHAT OBJECTIVES + OUTCOMES DO YOU WANT TO ACHIEVE FROM BUILDING A WEBSITE ?
When creating a website, one of the most crucial elements is often completely forgotten by web developers; “What is the purpose of the website being designed?” There is more to building a website than just aesthetic artwork and functional coding. The paramount question of what a website’s core purpose is, will often be disregarded by programmers and graphic designers who are more concerned about the overall look and feel. P+H prefer to differ immensely in our initial approach when it comes to web development. First we take a look at your businesses’ online footprint and start by using your existing marketing strategy to determine how best to develop your website and which are the most appropriate online call-to-actions for your sales purposes. We understand that Business-to-Business and Business-to-Consumer services have considerably different sales methods and conversion tactics. We take into account which methods of sales your business currently uses and how we can improve those conversions online. We then take a look at how further your company could expand it’s sales through it’s website, for instance; Lead Generation, setting up an Online Store, Running a PPC Campaign such a Google Ads or YouTube Videos, Getting your Website content Search Engine Optimised or even other forms of online advertising such as Social Media Advertising or E-Mail Marketing.
+ SUPPORT: WEB UPDATES + EDITS (NO TECHNICAL KNOWLEDGE REQUIRED)
This is another aspect of development that many web development companies forget to focus on: how will your website be updated once it’s initial design is complete and live on the internet? This is a challenge often faced in the world of digital marketing. To provide our clients with full transparency with, we have come up with a solution to this that we offer our client’s. We design our websites with an easy to use client interface that allows you to upload your own new content to your website, create and edit new pages, include blogs and add virtually any new elements you can think of!
Sounds a bit technical ? Fear not, as a part of our ‘Website Phase Over” stage, we provide you with all your website logins, domain details and give you a “Crash Course” on how to use it all! No coding and programming skills required! We take the hassle out of maintaining your website.
+ WEB MAINTENANCE + CONTENT MANAGEMENT MADE EASY
As a Business Owner or Manager, we understand that your main function is to do what you do best in your field of industry, and just that! The less time you have to spend updating your web content + social media platforms, the better!! With our back and front end web builder you can easily; edit and manage your Website Live from your Desktop, Laptop, Tablet or Smartphone Device. Upload and Publish Blog + Vlog Content straight to your Website & onto your Social Media Platforms. We make keeping an online presence for your business simple!
+ SEO READY | HOW CAN I SHOW UP IN MORE GOOGLE SEARCH RESULTS ?
A good website that performs well in results with Search Engines such as Google and Yahoo tend to contain a lot of good quality content updated pretty frequently. There are a lot more things that you can include in a website, other than the “run of the mill” details, such as; Contact Info, Services, About Us, Team, Mission Statement etc. We advise adding a lot of industry related articles for Blogs, News + Events, FAQs on services or products, and any additional information relating to your service offering that could possibly be used to find you in Search Engine results when prospective clients are looking for similar services online.
+ 3RD PARTY INTEGRATIONS + PLATFORMS
When we create websites, we offer “all the bells and whistles”! There is a website plugin for almost every 3rd party app and website out there these days – whether you’re wanting to; display your Instagram Feed, add Facebook Messenger or WhatsApp Chat, let people subscribe to your MailChimp Newsletter, display a Soundcloud or YouTube clip for people to stream or let people follow you on your professional LinkedIn page. The options are endless when it comes to embedding 3rd party services within your website!!
+ MAKING YOUR WEBSITE ACCESSIBLE TO BOTH MOBILE AND DESKTOP USERS
How will my website appear on mobile when people view it from their smartphone or tablet? Knowing where your audience are visiting your website from and how they are utilising it is also an important factor in designing a user-friendly site. Making sure that your site is optimised to operate on both desktop and handheld devices is a part of the user experience quality checks that we provide before going live with a website. Our responsive designed websites automatically change and adjust to suit the device your visitors are viewing your website on!
+ ANALYTICS + REPORTING
Marketing would be pointless without insights and research! That’s why our websites come standard with analytical tools to help you gain insights into who, where and how people are discovering and engaging with your business on your website. With our reporting system you will be able to tell which keywords people used to search for your business, where they are located, how long they spent reading through your site and which pages are most popular with website visitors.